Featured Project — AI Communication Coaching

Crisp.

English, sharpened daily.

AI coaching for fluent professionals who freeze under pressure — not ESL, not grammar drills. Practise the conversation before it matters, and get scored on your exact words in real time.

Role
Concept · UX · Prototype · Copy
Type
AI coaching app
Built in
Under a week
Status
Live demo · seeking partners
01 — The Problem

The moment you freeze.

Fluent professionals hit a wall. Not vocabulary — pressure. The words are there until the stakes are real.

01

The stakeholder pushes back

You know what you want to say. The words don't come. You fold.

“Can you just make it work?”
02

The client demands a commitment

You hedge. They push harder. You leave having promised too much.

“So we're agreed — Friday?”
03

The interview goes off-script

The question catches you off-guard. Your STAR answer falls apart.

“Tell me about a time…”
02 — The Insight

You can study English forever. You can't study the pressure.

The anxiety of the conversation is the product. That's the differentiator — and it's not replicable with grammar drills.

What exists today
  • Grammar apps — Duolingo, Babbel
  • Vocabulary drilling
  • Passive video lessons
  • One-size-fits-all curricula
  • Zero pressure, zero stakes
What professionals need
  • Realistic pushback from a real persona
  • Scored feedback on their exact words
  • Practice for their specific role
  • The anxiety of a real conversation
  • Real-time communication-pattern scoring
03 — Try It Live

Practise the conversation, right here.

Pick a persona, reply under pressure, and watch six patterns score your words in real time. Then see the stronger version.

Crisp.
English, sharpened daily
Interactive · runs in your browser
Pick a persona · reply · watch it score Open fullscreen ↗
04 — How It Works

Three steps. Zero setup.

1

Pick a persona

Choose Priya, Marcus, or Sarah. Each applies pressure in a different high-stakes scenario. No briefing, no warmup.

2

Reply naturally

Type whatever you'd actually say. No scripts, no preparation — just your instinct under real pressure.

3

See your score

Six pattern badges light up in real time on your exact words. Tap “stronger version” to see how a sharper reply reads.

05 — Who Applies the Pressure

Three personas.

Each one is a different conversation you can't afford to fumble.

P
Priya Sharma
Agree · Pivot · Offer
Saying no without breaking rapport.
“We need the deck by Thursday. Investors fly in Friday. Can you make it work?”
M
Marcus
Specific Commitments
Saying yes with precision.
“I need the go-live date, who owns it, and the one thing that could still slip.”
S
Sarah
STAR Method
Answering behavioural questions with structure.
“Tell me about a time you pushed back on something unrealistic. What happened?”
06 — What Crisp Measures

Six patterns, scored in real time.

Every reply is graded on the patterns that define confident communication — on the user's exact words.

01
Agree
Acknowledges the other position, urgency, or feeling before responding.
02
Pivot
Redirects toward a different approach or timeline without confrontation.
03
Offer
Proposes a concrete alternative or solution rather than a flat refusal.
04
Reframe
Reframes the situation constructively, finding the productive angle.
05
Specific
Gives a specific time, number, date, or concrete commitment.
06
Acknowledge
Validates the difficulty or emotional weight of the situation.
07 — Why This, Why Now

A market hiding in plain sight.

Duolingo and Babbel target beginners. Crisp targets fluent professionals who need to perform.

1.5B
People
Work in English as a second language, globally.
B2+
Our user
Fluent, but wants to sound sharper under pressure.
$55B
Market
Global English-learning market by 2027.

LLMs make the personas believable

Sustained, specific, in-character pressure wasn't achievable before 2024. It is now, on demand.

The demo is already live

Not a concept — a working, shareable app with three personas and real-time pattern scoring.

The market is accelerating

Remote work and global teams make confident English performance a daily, high-stakes need.

08 — The Work

Conceived, designed, and shipped in under a week.

Role
Concept, UX, prototype, UX writing
Disciplines
Conversational UX, AI product, copy
Stack
React · Anthropic API
Status
Live demo · seeking build partners